Third, we provide a marketing plan worksheet for your individual use. The Strategic Marketing Process ... Our process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, ... 56 Marketing Plan & Budget Traditional 59 Traditional Media 62 Direct Mail 65 Publicity Second, we list eight steps to fol-low to develop a simple marketing plan. First, we explain why a marketing plan is important for your business and define what a marketing plan is. simple marketing plan using our eight-step guide and our marketing plan worksheet (Table 1). STRATEGIC BUSINESS PLAN An Internet Sports Entertainment Portal This document was written by: ... Company Objectives and Strategies Business Objectives Page 23 Business Strategies Page 23 Competitive Advantages Page 25. Your marketing plan is a vital part of your overall business plan and strategy. Our hope is that this outline will help you think through aspects of your proposed business operations and the channels you will use to reach your target market that you may not have yet considered. Strategy toolS CuStomer aCquiSition. 3 ... that will provide value added marketing and demographic data and feedback to our sponsors.